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Sony Archives / 1981

The Sony Archives communicates the spirit of the Sony Corporation, founded over 60 years ago as the Tokyo Telecommunications Engineering Corporation, and serves as a venue where visitors can learn about the history of the company by viewing how the company products have changed over time. (For more information, see the January 2011 issue of the PR magazine pla-topia.) http://www.sony.co.jp/SonyInfo/CorporateInfo/History/Museum/

1981 A video camera that brought about a revolution in news gathering at broadcasters.
A video camera that brought about a revolution in news gathering at broadcasters.
Sony had been advancing development of video cameras from an early stage. One advantage was that as opposed to film, development was not required, while another was the ease of editing.
The Betacam camera-integrated VTR released in 1981 for broadcast use revolutionized news gathering at broadcasters.
Meanwhile in 1985, a passport-size 8-mm video for consumer use was debuted.
Plastics fulfilled a key role.
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Paper tape
Phantom No. 1 unit
From urea resin to polystyrene
Market development by oneself
The marbled case; a pioneer of recycling