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Sony Archives / 1957

The Sony Archives communicates the spirit of the Sony Corporation, founded over 60 years ago as the Tokyo Telecommunications Engineering Corporation, and serves as a venue where visitors can learn about the history of the company by viewing how the company products have changed over time. (For more information, see the January 2011 issue of the PR magazine pla-topia.) http://www.sony.co.jp/SonyInfo/CorporateInfo/History/Museum/

1957 The pocketable radio, then venturing overseas
The pocketable radio, then venturing overseas
The TR-63 was released on the market with the sales point that it could fit into the breast pocket of Sony's salesmen.
In reality, they were wearing specially-tailored shirts with large pockets. Furthermore, the compact TR-610 became a global hit product and it was the product that made Sony famous on the global stage.
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Paper tape
Phantom No. 1 unit
From urea resin to polystyrene
Market development by oneself
The marbled case; a pioneer of recycling